Thirteenth Floor Entertainment Group Announces Strategic Partnerships and Acquisitions

  • Posted by Luke Benz
  • Posted in News & Updates
  • Posted : March 12th, 2018

Thirteenth Floor Entertainment Group Acquires Two Marquee Properties in the Haunted House Industry and Announces Strategic Relationships with A24 and C3 Co-Founder

Denver, CO – March 9, 2018 – Thirteenth Floor Entertainment Group (“13FEG”), the premier multi-state operator of theme park-quality haunted houses, escape rooms, and related immersive live-entertainment events, today announced the completion of two marquee property acquisitions in the haunted house industry. The company also disclosed separate strategic investments by the global film and television studio A24 and C3 Presents co-founder Charlie Walker.

13FEG is the first company in the haunted house industry to successfully expand nationwide.  Today’s announcement reflects the company’s continued pro-growth strategy by bringing established branded attractions to additional markets, acquiring successful entertainment properties in select cities, and launching entirely new concepts that create a unique, superbly-designed entertainment experience for its customers. Founded in 2010 by partners Chris Stafford, Warren Conard, Daniel McCullough, and Jon Love, 13FEG has grown organically to own and operate a platform of live-entertainment brands with a shared commitment to exceptional customer experience, relentless innovation, and best-in-class production value. With the recent acquisition of both Nashville Nightmare Haunted House and the Los Angeles Haunted Hayride, 13FEG’s platform now spans ten cities in nine states, with fourteen haunted houses, seven escape rooms, and a wide-ranging touring business.

“The businesses joining the 13FEG family are run by entrepreneurs with a proven track-record of success in this dynamic industry,” said Chris Stafford. “We are extremely pleased the current leadership teams will continue to operate these entities – now with greater access to significant resources, expertise, and visibility that our platform provides.  13FEG anticipates acquiring additional businesses with proven talent, giving us the best opportunity to accomplish our strategic plans.”

Today’s announced acquisitions follow those made in 2017 by 13FEG, including Scareatorium in Columbus, OH, and the location and other assets of House of Shock in New Orleans, LA.

“We expect to continue developing exceptional new properties in industries that enable us to leverage our live-entertainment development and operational expertise, as we were able to do last year with Great Room Escape, Mind Spark Escape Games, and Zombie Apocalypse Live tour,” continued Chris Stafford.

The minority investment from A24, the studio behind recent horror classics The Witch and It Comes at Night, as well as upcoming horror film Hereditary, will provide 13FEG with the unique opportunity to jointly develop cutting-edge proprietary content and marketing opportunities.

“A24 has been interested in immersive, live entertainment for some time,” said A24.  “We admire Thirteenth Floor’s passion for their business and the industry itself – it comes from such an authentic place. That quality, matched with their entrepreneurial acumen, is a rare combination which we are keen to support and see flourish.”

13FEG will also benefit from the renowned live entertainment experience and distinct insight of C3 co-founder Charlie Walker, through his new advisory role and membership on 13FEG’s Board of Directors.

“Charlie’s support and the involvement of A24 are both invaluable to our company,” said Chris Stafford.  “We now have a robust platform in place, which will enable us to grow into a truly diversified live-entertainment company.”

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About Thirteenth Floor Entertainment Group

Thirteenth Floor Entertainment Group (“13FEG”) is the premier multi-state operator of theme park-quality haunted houses, escape rooms, and related immersive live-entertainment events.  13FEG’s platform includes 13th Floor, House of Torment, Fear Farm, Asylum, Terror on the Fox, Great Room Escape, Mind Spark Escape Games, and Zombie Apocalypse Live.  Headquartered in Denver, CO, 13FEG has offices in Austin, TX and production facilities in San Antonio, TX.

www.thirteenthfloor.com

About A24

Launched in the summer of 2012, A24 is a New York-based media company focused on the distribution, financing, development and production of feature films and television projects.

Prior releases include Greta Gerwig’s celebrated Lady Bird, nominated for 5 Academy Awards®; last year’s Best Picture Oscar® winner, Moonlight; Robert Eggers’ horror smash The Witch; Yorgos Lanthimos’ critical and commercial hit THE LOBSTER; ROOM, winner of the 2016 Academy Award® for Best Actress for Brie Larson; AMY, Asif Kapadia’s Oscar® winning portrait of Amy Winehouse; Alex Garland’s sci-fi smash EX MACHINA; Jonathan Glazer’s singular Scarlett Johansson sci-fi thriller, UNDER THE SKIN; and Harmony Korine’s record-breaking SPRING BREAKERS.

Upcoming titles include Ari Aster’s Hereditary, which drew rave reviews at the recently-completed Sundance Film Festival for its terrifying and singular horror vision.

A24’s televisions projects include the wildly original buddy cop action-comedy “Comrade Detective,” which they produced with Channing Tatum’s Free Association and is currently available on Amazon.

 

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